The new fragrance, Heat by Beyonce debut's February 2010

Danielle — Mon, 21 Dec 2009 14:00:31 +0000

A new fragrance is being released from singer/actress/entrepreneur, Beyonce. Heat by Beyonce will be in stores February 2010. The perfume Heat, which Knowles concocted with Givaudan’s Claude Dir and Olivier Gillotin, has top notes of red vanilla orchid, magnolia, neroli and blush peach; a heart of honeysuckle nectar, almond macaroon and crème de musk, and a drydown of giant sequoia milkwood, tonka bean and amber. Expecting to generate $100 million in sales over the next year, Heat has already put their promotion wheels in motion with the official site http://readytocatchthefever.com

In an interview with WWD.com, Beyonce is quoted as saying, “This was my first time starting from scratch, although I’ve worked with a few other fragrance projects,” said Knowles, who has also been the face of Tommy Hilfiger’s True Star and Giorgio Armani’s Diamonds. “Everything, from the bottle design to the name and the ideas for the commercials — that’s me. When I commit to something, I do it 100 percent, and I’ve never had [creative control over a fragrance] until this project. I learned a lot of great things from the past — but I always asked myself, ‘If I could have my own scent, what would it be?’ I wasn’t worried about deadlines. It could have taken me three, four, however many years — this was my first fragrance, and I wanted to make sure that it was something I would love forever.”

Network for Women of Color: Urbane Perspective Media + Lifestyle: Interactive Lifestyle » almond macaroon giant sequoia tonka bean new fragrance wheels in motion giorgio armani milkwood givaudan neroli starting from scratch true star creative control honeysuckle musk nectar beyonce blush 1

The new fragrance, Heat by Beyonce debut's February 2010

Source: Women’s Wear Daily