New Survey:Women More Compassionate During The Holidays?
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According to a new study conducted by Harris Interactive on behalf of World Vision, an international relief and development organization, 95 percent of U.S. adults agree it is especially important to help children during the holidays. Eight-two percent of women compared to 75 percent of men strongly agree it is especially important to help children. Many children in our own communities and throughout the world will not be able to share the true spirit of the holidays because of the struggling economy, but women – more so than men – want to help.
These results come on the heels of a recent American Cancer Society survey (Nov 19th) which also found that women may be more charitable than men when it comes to asking for a donation in place of a gift. That survey found that almost half of American consumers are likely to ask for or give a donation instead of a traditional gift. These results taken together with those from World Vision seem to confirm some conclusions about the compassion of American women during this recession.
2009 WORLD VISION SURVEY KEY FINDINGS
- Women (82 percent) are more likely than men (75 percent) to strongly agree it is especially important to help children during the holiday season.
- More women (72 percent) than men (65 percent) strongly agree they wish the holidays weren’t so commercial.
- Women (57 percent) are more likely than men (49 percent) to strongly agree it is more important to address poverty at home in the United States than in other parts of the world.
- Men are more likely than women to strongly disagree that they would prefer to give (19 percent men vs. 10 percent women) and receive (18percent men vs. 11 percent women) gifts that benefit the environment.
“This research suggests that woman are clearly concerned about not only their own children during the holidays,” said Devin Hermanson, World Vision’s Gift Catalog Senior Director. “They want to help others, but may feel they don’t have the money this year.
Source: World Vision
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