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Next Destination? Manhattanite, the Online Boutique for the Trendsetter in You

Written by Danielle
July 1st, 2009
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Representing New York city style mixing Soho cool with Fifth Ave chic, Manhattanite was create by FIT alumna Jeanette Silvestri delivering an online portal for woman across the world to discover the city girl within.

Urbane Perspective: Can you please tell us about your background and why you decided to open up  Manhattanite?
Jeanette (Manhattanite):I’ve always been interested in fashion. I attended FIT and majored in fashion design and fashion merchandising management and also became a certified fashion stylist. In 2008 I pursued my long time goal of becoming a boutique owner. I wanted to create a one-stop-shopping destination for all your fashion needs’.

Urbane Perspective: Explain the concept of Manhattanite? How long has the boutique been around and where it is located?
Jeanette (Manhattanite): Manhattanite officially launched the site in December 2008. We are solely online and operate out of our office located in midtown Manhattan.  Manhattanite is the premier online destination for fashionistas and trendsetters. We offer the best in fashion, accessories, beauty products, home decor and gifts for hip moms-to-be, babies and pets.

Urbane Perspective: There are thousands of clothing boutiques, what differentiates Manhattanite from others?
Jeanette (Manhattanite): We’re always keeping up with the latest fashion and designer brands. We provide the ultimate one-stop shopping experience and world class customer service. Manhattanite is unique because we cater to a variety of customers including teens, twenty-something trendsetters, executives and stay-at-home moms, among others. You can find a gift that can suit anyone’s personality.

Urbane Perspective: Why would Manhattanite appeal to Urbane Perspective Readers?
Jeanette (Manhattanite): The products and brands that we carry would appeal to Urbane Perspective readers because we cater to the same demographics and psychographics. Most of our customers are modern day, family oriented, fashion-savvy, successful, ethnic women. We can help provide one-stop-shopping for these busy ladies on-the-go!

Urbane Perspective: What brands and products do you carry in the boutique?
Jeanette (Manhattanite): We offer a variety of products such as women’s apparel, accessories, beauty products, home decor as well as gifts for moms-to-be, babies and pets.  Some of the brands that we carry are Voom by Joy Han, Siwy, Fluxus, Cecilia de Bucourt, Amanda Uprichard, JJ Winters and Lauren Moshi.

Urbane Perspective: Explain to us the “shop by lifestyle department” on the site?
Jeanette (Manhattanite): To help guide shopping experiences for different lifestyles and personalities, we added a “Shop by Lifestyle” section. We’ve narrowed down the best selection of gifts to suit each lifestyle. It truly makes gift giving a breeze.

Urbane Perspective: With the new retail industry climate how do you reach out to your customers?
Jeanette (Manhattanite): We reach out to our customers through online communities, networking sites and our blog. We’ve recruited some of the smartest and the most fabulous fashion bloggers from all over the globe to discuss topics on shopping, entertainment, interviews with designers, trends, fashion and much more.

Urbane Perspective: Which outreach/marketing tactics have proven to be the most successful for your shop?
Jeanette (Manhattanite): We’ve joined some of the best social networking and shopping sites such as ThisNext, Stylehive, BrandHabit, Toutie, Grechen’s Closet and Polyvore. Our products have been featured in Polyvore style boards and recommended and discovered by our customers. It’s a great way to interact with our customers.

Urbane Perspective: Does the boutique participate in any events such as fashion shows, girl’s night out events?
Jeanette (Manhattanite): Yes, we have participated in the Hamptons Preview Party Fashion Show last summer as well Shecky’s Girls Night Out Shopping events. We love being part of these type of events!

Urbane Perspective: Any plans for the future of Manhattanite? Any plans for expansion?
Jeanette (Manhattanite): We have big plans for Manhattanite! We’re always thinking of new ways to grow the company. In the future, we’d love to open a brick and mortar store in NYC and maybe in a few more cities!

Urbane Perspective: Any fashion advice for the Urbane Perspective Readers?
Jeanette (Manhattanite): In fashion, it’s always important to be yourself. Never buy things just because your favorite celebrity has it or follow trends that aren’t right for you. That’s the beauty of fashion…you should experiment with different looks and trends and figure out what works on you!

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Check out Manhattanite online: www.shopmanhattanite.com
Follow them on twitter:  www.twitter.com/Manhattanites